Today's telegraph has a very interesting article on advertising to under eleven year-olds.
I think that this is so valid. Today's children are too obsessed with possessions and there is so much competition to have the latest gadget, wear clothes with the 'right' brand names and go on holiday to the smartest places.
It is so sad that children need to be thinking like that so young. We should be providing memorable experiences for them, not disposable gadgets that will be long forgotten when they look back on their formative years.
This is one of the reasons that we do not allow all these things at Sunningdale. We want them to have the chance to have proper childhoods, we do not want them to be subject to peer pressure and we want them to develop lasting friendships and have enduring memories.
